New Kindle announced – Kindle Aroma

Kindle Aroma

I don’t normally talk about e-reader technology but the latest announcement from Amazon has got me really excited. Called the Kindle Aroma, it’s been designed to address one of the reasons many people still prefer to read a book as opposed to the more convenient e-reader – its smell.

The Kindle Aroma comes with a small changeable scent ‘capsule’ that gently emits the evocative smell of paperback books whenever the Kindle is being read, giving the user the sensory illusion they are holding a real book in their hands.

“The Kindle Aroma has undergone extensive focus group testing,” said Angela Fripolola, Kindle Aroma Product Manager, “and the results have been beyond expectations. Over 95% of those taking part preferred the Kindle Aroma over our flagship product, the Kindle Voyage, with some refusing to hand them back at the end of the session.”

While the product will be shipped with the standard paperback scent, there are plans to release different types of book smells to match the type of book being read. “Our research team have identified a number of key scents, from ‘pristine newly printed’ to ‘mouldering in the back of the charity shop box’ and ‘fusty vintage first edition,’ along with ‘well-loved sticky fingered copy’ for our children’s books.” Ms Fripolola continued.

The new Kindle Aroma also replicates the sound of a turning page each time the screen is tapped to move on, with different sounds depending on how hard the screen is tapped. “We were going to add a torn page sound for the most extreme strength of tap,” Ms Fripolola said, “but it led to tears during testing so we took that option out.”

Also, in a response to the recent Clean Reader controversy, Amazon are considering offering their own user defined word filter called the Cursematron, which selectively adds curse words and increases the level of sex and violence for adults who enjoy reading MG and YA books but like a little more grit in their literature. The first book scheduled to be released under this programme is To Kill a f***ing Mockingbird.

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