The bad, the good and the beautiful of the cover design process

In November I published Absent Souls as an ebook only. This wasn’t because I didn’t have a paperback ready but because I’d planned to have new covers for my books and it made no sense spending extra money on a paperback cover which would only be replaced in a few weeks. Or so I thought.

The need for change

When I first published Second Chance, I couldn’t afford to have a bespoke cover designed and I have the drawing skills of a three-year-old, so I used a pre-made cover service at I went on the site, chose a cover I liked, had my book title and author name added and published. If you are looking to publish on a budget, I would thoroughly recommend this approach.

After a couple of weeks I’d sold enough ebook copies to justify buying a paperback cover. It was more expensive, but many people had contacted me asking for a paperback so i knew it would eventually pay itself back.

While I love the cover for Second Chance, I realised quite early on that the combination of title and cover art wasn’t eye-catching enough to attract a reader’s attention, or to convey what the book was about. However, I needed to sell enough copies to justify the expenditure.

The bad

Nine months later and I was in a position to move. I’d done my research, identified a well-respected cover designer who was very busy but was taking on commissions from mid-December. I paid my 50% deposit, was sent a briefing document, completed it and was told it would be 10 working days before I received my first designs, so I happily waited.

And waited.

And waited.

I chased a couple of times, received apologies and the offer of a discount for my trouble, then six weeks after the work started, I received the first designs. They were good, not exactly what I wanted but they showed promise. I sent my feedback as requested and waited.

And waited.

And waited.

I chased on numerous occasions but received no reply. Eventually I was forced to contact Paypal to get my money back, which the designer did quickly and with no complaint. I still have no idea what went wrong.

The good

It was now three months since the process had started, four months since Absent Souls was published and I was still no closer to having the new covers I needed. I started to research online once again and saw this post by Julie Stock, raving about the cover for her new book, From Here to Nashville. I looked up the site of her designers, Design for Writers, and liked what I saw. I contacted them and as luck would have it they were able to slot me in for mid-April.

I was clearly nervous after my last experience but I was soon put at my ease. the briefing process was so much more refined. I was asked questions about the book, the story, the lead characters, but also about how the book makes readers feel, the atmosphere it creates, the type of book covers I like and why, and those I don’t, along with many, many more. Where my answers weren’t clear, Andrew – the designer – asked pertinent questions to help me think about what I was looking for.

The team at Design for Writers use basecamp to manage their projects, so I had access to anything that was said at any time and knew exactly what was going on. There was interaction, and lots of it, and best of all Andrew positively encouraged ideas,  but was also not afraid to say when things wouldn’t work and why. I told them to design the covers I need, not necessarily what I wanted. Thankfully they delivered on both counts. If you are ever looking for cover designers, I couldn’t recommend Design for Writers enough.

The beautiful

So here is the end result. These are my beautiful new covers. For those of you who’ve read my books, hopefully what you see will correspond with what you’ve read (although please don’t give away any details).



The paperbacks for Second Chance and Absent Souls have been updated and are now available to purchase, the ebooks are in process of having their selling pages updated in the next day or so. I’ve also included the full paperback spreads below as I think they’re truly stunning.

dfw-dsh-1sc-cover-spread low res dfw-dsh-2as-cover-spread low res


So what do you think? Do you like my covers? If you’re a writer, how did you go about getting your covers designed? Was it a bad, good or beautiful experience? I’d love to hear from you.

Do you like intelligent thrillers? If so, join my mailing list and get one of my 5-star rated near-future dystopian thrillers absolutely free. The mailing list is guaranteed spam free and I will only contact you if I have a new book launch or an exclusive short story to share. To sign up, please click here.